Essex came to us with the intent of getting a rebranding of their existing product line of cologne and perfume. Our job was to update their logo and feel of their brand to a new modern look. In the end, they wanted to see their brand put onto an actual product, so we mocked up their perfume line for them. Essex has been one of the easiest clients to work with because of their sheer openness to our ideas and liked almost everything we did. In the end they actually asked us what logo and typeface we thought was best and then went with our choice. Although I do feel ablidged that we got to actually make the call on what was fine, it isn’t our brand, but we are glad to help whenever we can!